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2010 Prius Color Options
The 2010 model 3rd generation Prius is available in seven (7) exterior paint color options. In no particular order, your choices are:
Black:
Barcelona Red Metallic:
Sandy Beach Metallic:
Blue Ribbon Metallic:
Winter Gray Metallic:
Classic Silver Metallic:
Blizzard Pearl:
Those of you who either own last year’s 2009 Generation II Prius (Gen 2) or have seen one you liked might be surprised to learn that some color options are no longer available. These include Spectra Mica Blue, Seaside Pearl, Silver Pine Mica, Driftwood Pearl, Magnetic Gray Metallic, and Super White. Guess we’ll have to wait to see if some of these colors return in the 2011 Prius as quite a few popular choices were dropped or replaced.
Here is a chart of the colors you can get on the 2010 version:
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Interior fabric color options include:
Dark Gray
Bisque
Misty Gray
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I’ve spent some time on the official Toyota Prius website and although they have some photos and images in a few of these color options, they don’t seem to have them all. I will try to reach someone from Toyota to see if they will point me to them, or send them to me. Then I will add them here. I’d also like to provide you with more information about which exterior colors can be ordered/combined with which interior fabric colors.
7/29/09 update: Bill Kwong (Product Communication Specialist at Toyota) directed me to the information I was looking for, so the images have now been added. Thanks again Bill!
* color chart and swatches (above) are courtesy of Edmunds.com where you can get even more details.
Comment by Chris K. on 20 August 2009:
Note that the pearl white costs additional (I think $225.)
Me, I got silver (picked the car up at the lot, someone had “returned” it with a total of 75mi.)
Comment by keith waddington on 21 September 2009:
Mid-September ‘09. According to my local Toyota agent there is a new further colour not give above, Orion Blue metallic, slightly darker than Blue Ribbon above. In fact apart from Black and White I think they have all changed their names. For example, Barcellona Red is now Vermillion. The brochures don’t seem to tie up with the Internet and neither of therm match dealers sample colours in the showroom. Does anyone know whats going on.?
Comment by Hybrid Guy on 21 September 2009:
Keith,
I got my information on Toyota’s website, so I’m not sure what is going on with what you are seeing and hearing. Let me know if you learn more. http://www.toyota.com/prius-hybrid/exterior-360.html
Comment by Francisco on 26 April 2010:
I ordered mine in Blue Ribbon and Bisque cloth interior. My wife was suggesting the Barcelona red with gray cloth interior, but since I’m paying for this car, she let me do. We’re all happy anyway, as I have one of the very few blue Prius in our small town.